FNSKU, UPC or EAN: Which Barcode for Amazon FBA Products?

UPC and EAN: Product Barcodes

UPC (USA) and EAN (India and most other countries) identify a product anywhere in retail. The numbers come from GS1 - in India, GS1 India - and Amazon often asks for one when you create a new listing.

FNSKU: Amazon's Fulfilment Barcode

The FNSKU identifies a product and the seller who owns that unit inside Amazon's fulfilment centres. That way your units are never mixed up with another seller's stock of the same product.

Which One Goes on Your FBA Units?

• Most FBA Sellers :

  Print FNSKU labels and cover the product's UPC or EAN so only one barcode can be scanned.

• Listings Without a GS1 Number :

  You still need FNSKU labels for FBA.

• Selling in Shops :

  Use an EAN barcode on the packaging for retail billing.

Conclusion

EAN and UPC identify the product; the FNSKU identifies your unit at Amazon. Make FNSKU labels with the FNSKU label generator, and retail EAN labels with the Barcode Generator.